Today I launched my first email mailout campaign, using mailchimp, for my work (design-a-cake), I've been working on the template for a while now among other things, but, today I actually sent my first campaign out, to 3663 people, it was pretty daunting, these people are real customers of a real business, and they are now looking at my email. I use mailchimp to send out emails for many reasons, the first and most important one, my beautiful fiancé told me to use it, but also because it gives great stats on your emails, meaning that instead of just sending out a shot in the dark and hoping for a reply, I can see exactly what impact my campaign has had on people. I can see who has opened the email and who hasn't, then get a pie chart giving me data about the amount of opens, clicks, unique opens and unique clicks, where in the world these people are who've opened my email, what urls they clicked on when it was open and a whole host more info. The data we can collect will be invaluable, we'll be able to see in real time whether or not its worked, and relate these to sales directly, to see if its had an impact on the business or not. Mailchimp also gives you the option to have signup forms on your facebook fan pages, which is great, it was quite simple to set up, within an hour or so of my form being live on facebook I already had people using it! which is great! I made a couple of graphics, one for Design a cake and one for max merch to tell people about the newsletters being ready. here are the graphics:
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